Web Content and Social Media Consulting and Strategy
What can your web content and social media platforms do for you? It all depends on what you can do for your content and social media. Let’s assess your goals and figure out the best approach to take. Crosstown can evaluate your content, inventory existing assets and identify what’s working and what’s missing. We can discuss how to use social media to listen to, engage with and learn from your audiences. We’ll also establish a plan around future content creation across channels and develop a system for organizing and distributing your content effectively. Whether it’s for an online campaign or simply everyday business, we strive to look at all your channels in context of one another in order to come up with a cohesive digital strategy that ties back directly to your goals.
What’s your story? The question seems innocuous, but it is incredibly important and the answer is not always apparent. Your story is the emotional core that explains why anyone should engage with you. Do you know what it is and how best to convey it to your audience? How do you make it matter? Crosstown can help define, refine and tell that story using the best channels and strategies suited to the task.
Online News and Public Relations
If you have news to share and are looking for the best way to do so on the web, Crosstown can help. From developing a more effective online newsroom to restructuring the way your news office works to learning how to get visibility for your story amidst the glut of information and conversation online, we have done it and can do it for you.
Need some words? Crosstown can help with web copywriting, blogging, press releases, news article, feature stories/profiles, ebooks, biographies…. you name it. What you get is a journalist’s commitment to accuracy and thoroughness, a poet’s sense of style and language, and a web nerd’s understanding of the online medium.
Speaking, Training, Workshops
Do you need some perspective on effective online communications, or help getting started at your organization? I have spoken for audiences both public and private, numbering from hundreds to a half-dozen. I can develop hands-on training for all skill levels, or deliver a custom presentation on a given topic. Learn more about my past and upcoming speaking engagements (including video samples) and review my past presentations on Slideshare.