Give me a story that just makes me unreasonably vigilant. Keep me up till five only because all your stars are out, and for no other reason.
– J.D. Salinger
There is no stronger bridge between you and your audience than a compelling narrative. In the words of J.D Salinger, a good story makes you “unreasonably vigilant,” spurred to awareness and action.
Formed in 2011 and based in Somerville, Mass., Crosstown Digital Communications helps organizations (primarily in higher education) tell their stories more effectively on the web.
- We take a holistic approach, considering how the pieces come together and how the process plays out over time.
- We connect you to your audience through the channels best suited to the task.
- Our creative, forward-thinking attitude sparks fresh ideas with an eye on what’s next.
From 2004 to 2011, I worked in the Office of Web Communications at Tufts University, leaving with the title of manager of web content and strategy. I led the university’s first forays into multimedia and social media and was a member of the core teams behind the 2009 website relaunch and the 2011 launch of our news and events hub, Tufts Now.
In my role at Tufts, I realized one of the great challenges within institutions of higher education was building communities around content — not only fostering a shared sense of brand, style and message, but also simply connecting people and information. While at Tufts, I strove to build relationships and information-sharing channels among web content creators around campus.
I am a frequent speaker and writer on topics relating to web content and digital communications, most often in higher education but in general practice, as well. I have delivered keynote addresses at the 2011 HighEdWeb Arkansas regional conference and the 2011 Gilbane Conference, and I have also spoken at the HighEdWeb national conference, the inaugural #140Conf Boston and several other events. In 2011, I received Best of Conference honors at HighEdWeb.
I am also co-founder of Meet Content, a blog focused on helping higher ed web professionals create and sustain effective web content.
My background is in journalism. I graduated from Boston University with a journalism degree in 2001 and spent three years working in the fast-paced online newsroom of the Boston Globe. I have also freelanced for several publications, including the Boston Herald and Boston Phoenix.
Georgy explains the origins of the name Crosstown:
I am a huge fan of public transit. Living in Boston, I relish the ability to get from one corner of my city to another with relative ease. But it’s not just about getting there and getting there quickly. It’s also about perspective.
To that end, I’ve always preferred the bus. Why?
- You can connect to significantly more places, sometimes more easily and more directly than the subway.
- You have a clear view of the world around you, giving you a sense of both where you are and where you’re going.
- By virtue of both of these characteristics, the bus more easily enables discovery and inspiration. This comes both from the sights you encounter on the streets and sidewalks as you pass by and the yet-untold stories of your fellow passengers.
These are the same values I emphasize with Crosstown.
June 4, 2012: 10 Local Higher Ed Experts to Follow on Twitter & Why (BostInnovation)
May 3, 2012: PRSA CHE Senior Summit – The Art of Storytelling (Mike Lesczinski’s Higher Ed PR)
March 22, 2012: If Content is King, Community is Queen (FreshEgg)
Feb. 13, 2012: Summit Session: The Co-Author of Our Brand Story with Georgy Cohen (edSocialMedia)
Feb. 9, 2012: 5 hot new jobs for digital marketers (iMediaConnection)
Feb. 7, 2012: Ektron Gives More Experts and Thought Leaders a Collaboration and Community Home (Ektron via PR Newswire)
Jan. 26, 2012: 7 Ways to Bring Your Community into the Content Creation Process (Guest blog post for Content Marketing Institute)
Nov. 30, 2011: Bold Statements About Content, Collaborations, Customers #gilbane (CMS Wire)
Nov. 29, 2011: Time to Get Strategic With Content (University Business)
Nov 8, 2011: Marketing Experts Praise Unusual Website About Oberlin (Inside Higher Ed)
Oct. 24, 2011: #heweb11 Best of Conference! — Carrying the Banner: Reinventing News on Your University Web Site (LINK)
Oct. 13, 2011: 11 sessions you should attend at #heweb11 from Oct. 23-25 in Austin, TX (College Web Editor)
Oct. 13, 2011: Keynote lineup for Gilbane Boston is complete (Gilbane Group Blog)
Sept. 6, 2011: KB Faculty Chat: Georgy Cohen Reinvents News Sites (EMG Online Brand Manager’s Notebook)
Aug. 16, 2011: Three Questions: Georgy Cohen on Creating a Content Strategy in Higher Ed (readMedia Blog)
Website design and development by Joel Goodman
Crosstown logo by Jeff Stevens, Union Design and Photo
Portrait by Liza Voll
Banner photo by patdavid / Flickr Creative Commons.