On April 18, I had the pleasure of co-presenting a webinar with Erick Mott and Fred Bals of Ektron. In the webinar, titled “Storytelling Tips for Digital Marketing Teams,” we gave an overview of the principles of storytelling, explained how storytelling supports business goals, discussed how to effectively execute cross-channel storytelling and provided examples of how this has been successfully done in the marketplace.
You can view the slides here: