Crosstown Digital Communications

Getting Excited for the edSocialMedia Summit

I’ve long been a fan of edSocialMedia. It’s a smart, engaging resource, comprising the voices of practitioners from a wide range of independent schools, higher education institutions and nonprofits, committed to moving forward at the same speed as the web. The sheer volume of content and events they offer — many at low to no cost — is impressive, and appreciated.

So I was honored to be asked in a new edSocialMedia venture, the inaugural edSocialMedia Summit. This one-day event, to be held in San Francisco on April 4, has the stated goal of helping you “create conversation, build community and generate action.” I will be giving a presentation entitled “Our Community: The Co-Author of Our Brand Story.”

I’m humbled to be a part of such an artfully assembled lineup. You’ve got experts on SEO, Facebook and LinkedIn. You’ve got people who have worked extensively both in higher education and with independent schools. You have people from within education and outside of education. The result is a well-rounded and well-informed group of speakers prepared to deliver a heap of helpful knowledge.

The folks at edSocialMedia wrote this blush-worthy blog post previewing my talk, and I shot this short video for them wherein I ramble about what I’ll cover:

Here’s the real kicker, though. A portion of the profits from this event will go to support “local, education-focused charitable organizations.” When I say portion, I don’t mean a measly 3 percent, or even some number we’ll never get to know. A whopping 25 percent of the profit will go directly back to education. And the organizers are taking suggestions as to which organizations should benefit. This is special, and I’m proud to be a part of it.

Early bird registration ($200 for a full day of programming) ends March 1. I hope to see you by the bay on April 4!

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