- You can connect to significantly more places, sometimes more easily and more directly than the subway.
- You have a clear view of the world around you, giving you a sense of both where you are and where you’re going.
- By virtue of both of these characteristics, the bus more easily enables discovery and inspiration. This comes both from the sights you encounter on the streets and sidewalks as you pass by and the yet-untold stories of your fellow passengers.
With these reasons in mind, I have been known to set aside a day to go on a bus adventure, taking a new route to explore a place that is not yet to known to me. Today is one of those days.
I will be leaving Tufts University after more than seven years to start my own business, a consultancy I have named Crosstown Digital Communications. My goal with Crosstown is to help organizations, primarily in higher education, communicate more effectively on the web.
Some of the details and logistics are still being sorted out (such as a new website), but you know how it is — when the bus comes, it’s time to hop on.
This is not a decision I’ve come to easily. Tufts has been an extraordinary place, not only to work, but also simply to be. The community, ethos and spirit at the university are second to none. It has been my pride and honor to help tell Tufts’ story on the web, because it is a story in which I feel deeply invested. But now, I look forward to the chance to do the same for other institutions, learning more and sharing what I can in the process.
Meet Content, which I co-founded with Rick Allen of ePublishMedia earlier this year, will continue to exist — and grow — as a blog and resource about web content in higher education. We are excited to expand the dialogue about content, bringing some of the smart voices in the higher ed community into the conversation and finding new ways to share knowledge.
Crosstown is, of course, on Twitter (@crosstowncomm), and I’ve also set up a Tumblr called “In Transit” to share the articles and links that are informing and inspiring me.
If you’d like to learn a little bit more about Crosstown or you are interested in working together, please visit the Crosstown website to read about my services and drop a note to say hello.
Thanks for reading this. I’m really excited about this new journey, and I hope you’ll come along for the ride.
A big thanks to Jeff Stevens of Union Photo & Design for developing the Crosstown logo.